ADVERTISING isn’t a science. It’s a persuasion. And persuasion is an ART.

Welcome to the world of advertising and communication. Some of the most intelligent, creative, hard working and also very accommodating people live in it.

Advertising has impacted people’s lives over the ages. You may love it or hate it, but you cannot ignore it. That’s the power of advertising, brand strategy and communication.

Those who have taken the plunge with passion love it entirely. Let’s take a sneak-peek into this world and understand what it takes to survive in the field: the 6 rules to live by.

Rule #1: Passion first
Ask any advertising professional about the money they earn, and you will be treated with a shrug and a sigh. Ask them about their work, though, and you will be met with bright eyes (maybe with bags under them), passionate long speeches and tons of ideas. In advertising, you have got to understand that you’re in it for the passion – yes, money is important, but secondary.

Rule #2: Chuck the degree, prove your worth
The field is competitive beyond comprehension, and even the shiniest degrees won’t keep your job safe for long. It’s not about having a specific degree, it’s your talent and skill that count. You’re only as good as your last body of work – past glories won’t be considered – so make it worthwhile!

Rule #3: Be ready to be rejected
Think you’ll be churning out award-winning ads and catchy jingles from the moment you walk in? You’re sadly mistaken. A career in advertising is a test of your resilience, patience and perseverance. You’ve got to work hard and even discard what you’ve worked hard for. But oh when you reap fruits, they’re sweet, rewarding, juicy and truly fulfilling!

Rule #4: Live in your office
Love your parties? Enjoy some family time? Travelling gets you excited? Say goodbye to all of that. Don’t mean to scare you, but you’ve got to know that you need to sacrifice a significant chunk of your personal life when you pursue a career in advertising. You might just end up spending more time in office than at home, so get comfy!

Rule #5: Do not expect credits
If you’re one for hogging the limelight and taking the credit for your work, the advertising world will give you a tight slap and a harsh wake-up call. Every production is a team effort.

Rule #6: Work hard. Play hard – at work
Twirling around in your chair and taking three-hour lunch breaks is impossible in the field of advertising. Breaks will be minimal and effort will be pumped up each time you win or lose. But you’ll be in great company – so the fun you have at work will make it all worthwhile.

Advertising and communication industry is huge with ample amount of scope for creative people. You just need to find out where you fit in, develop your skills accordingly and make a mark in the market.