News

Here you can find some of the latest developments in the various industries and sectors that we are involved in.

LOOKING AHEAD: GRAPHIC DESIGN TRENDS 2020 (AND PREDICTIONS)

Design

Understanding the essence of changing styles helps to keep your work at a high level and receive positive feedback. I tried to consider not only the templates but also the individual elements of graphic design. And here is the main highlight of the near future: it is almost impossi...

IS INSIGHTS A PROFESSION?

Marketing

Yesterday, like 100 million or so other Americans, Reg Baker(@thesurveygeek) tuned into the Super Bowl. He was not there to see whether the Flying Elvis would beat a team that was only there because of one of the most glaring officiating errors in the history of American football. Rather, he tuned i...

NEUROSCIENCE CAN EXPLAIN – & PREVENT – LOGO REDESIGN DISASTERS

Design

People don’t like change. David Bowie wrote a song about it – ‘turn and face the strange,’ he sang. If only it were so easy. Take for example, when Snap, parent of teen photo-sharing app Snapchat, slightly thickened the edge of its ghost logo a few weeks ago. On paper (or screen, as it we...

HOW TO CHOOSE THE RIGHT DATA SOURCE

Marketing

Collecting data from multiple touchpoints and using different approaches yields more holistic results. The future of insights is being able to data into one insight ecosystem, to better evaluate consumers. In medieval times people sought a universal elixir. They failed, just as modern insights pr...

HOW TV OPENING TITLES GOT TO BE SO GOOD

Design

A SHARPLY DRESSED silhouette plummets through a canyon of advertisements. A troubled man chomps on a cigar as he drives along the New Jersey Turnpike. Gauzy portraits of broken, poisoned people overlay images of the polluted landscape they call home. You've probably heard television is in something ...

WILL AI END MARKET RESEARCH OR LEAD IT TO NEW HEIGHTS?

Marketing

Artificial Intelligence has consistently remained the most talked about topic in the Insights Industry. The future of market research is contingent on the perseverance of hard skills despite the streamlining of processes through machine learning. The market research scene hasn’t changed much in...

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