News

Here you can find some of the latest developments in the various industries and sectors that we are involved in.

HOW DESIGNERS USE COLOUR IN INGENIOUS WAYS

Design

Creatives tell us about colourful design projects, which use the spectrum in inventive, charming and clever ways. Lance Wyman, graphic designer “I worked with Puma to design images that supported its ‘Power Th...

WHERE DO EMOJIS COME FROM?

Design

From etchings on cave walls to hieroglyphs on stone tablets, we've used tiny pictures to represent ideas for millennia. And we still do—the modern pictogram is the emoji. Adorning Facebook walls, Slack channels, Instagram feeds, and texts, emojis are part of our global lexicon, but you may not hav...

HOW MAY ONE GATHER THICK DATA? (‘THICK DATA’ SERIES PART 3)

Marketing

The previous posts in this series have outlined and illustrated some key differences between ‘Big Data’, as large volumes of quantitative information that reveal what consumers do, and ‘Thick Data’, as information that reveals why consumers do what they do under ‘mundane’ circumstances o...

9 CYBER SECURITY ISSUES THAT COULD BE LEAVING YOUR DATA VULNERABLE TO ATTACKS

Cyber Crime

As our reliance on technology grows, so does our need for improved cybersecurity. With so much of our personal information stored in our devices, simply browsing online or enabling certain settings on your smartphone may be leaving you vulnerable to hackers.

THICK DATA: THE NETFLIX CASE (‘THICK DATA’ SERIES PART 2)

Marketing

Across the world today, most consumers who benefit from consistent and unrestricted access to the internet are familiar with Netflix as a global media-services provider.  Broadly, the Netflix service provides subscribers with the utility and practicality of ‘streaming’ films, shows, and documen...

A CASE FOR ‘THICK DATA’ OVER ‘BIG DATA’ (SERIES): PART 1

Marketing

Over recent years, major brands, companies, and even state agencies have dedicated a great deal of resources to the acquisition, analysis, and systematic interpretation of so-called ‘Big Data’.  Essentially, Big Data implies large volumes of numerical data that correspond to variables such as h...

Business Ventures