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Here you can find some of the latest developments in the various industries and sectors that we are involved in.

WHAT IS A VARIABLE FONT?

Design

Variable fonts are single font files that include an entire font family, allowing for many different variations in style without the need to use a separate file for each.   How Are Variable Fonts Different To Static Fonts? Normally, a typeface, such as Arial, has many fo...

HOW TO USE THE RAINBOW IN GRAPHIC DESIGN

Design

You can imagine how the rainbow must have looked to early humans: supernatural, majestic—maybe even terrifying. It’s no wonder that it has shown up so often in our cultural iconography. With classical art, the rainbow was seen mostly in a religious context—the kaleidoscopic arc acting alternat...

STREET ART DESIGN

Design

Commonly found in public places, this design trend has the ability to capture the imagination and show up where you least expect it. Street art design is a cousin of guerrilla art, thanks to its penchant for raising aw...

HOW DESIGNERS USE COLOUR IN INGENIOUS WAYS

Design

Creatives tell us about colourful design projects, which use the spectrum in inventive, charming and clever ways. Lance Wyman, graphic designer “I worked with Puma to design images that supported its ‘Power Th...

WHERE DO EMOJIS COME FROM?

Design

From etchings on cave walls to hieroglyphs on stone tablets, we've used tiny pictures to represent ideas for millennia. And we still do—the modern pictogram is the emoji. Adorning Facebook walls, Slack channels, Instagram feeds, and texts, emojis are part of our global lexicon, but you may not hav...

HOW MAY ONE GATHER THICK DATA? (‘THICK DATA’ SERIES PART 3)

Marketing

The previous posts in this series have outlined and illustrated some key differences between ‘Big Data’, as large volumes of quantitative information that reveal what consumers do, and ‘Thick Data’, as information that reveals why consumers do what they do under ‘mundane’ circumstances o...

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