News
Here you can find some of the latest developments in the various industries and sectors that we are involved in.
IS INSIGHTS A PROFESSION?
Marketing
Yesterday, like 100 million or so other Americans, Reg Baker(@thesurveygeek) tuned into the Super Bowl. He was not there to see whether the Flying Elvis would beat a team that was only there because of one of the most glaring officiating errors in the history of American football. Rather, he tuned i...
NEUROSCIENCE CAN EXPLAIN – & PREVENT – LOGO REDESIGN DISASTERS
Design
People don’t like change. David Bowie wrote a song about it – ‘turn and face the strange,’ he sang. If only it were so easy. Take for example, when Snap, parent of teen photo-sharing app Snapchat, slightly thickened the edge of its ghost logo a few weeks ago. On paper (or screen, as it we...
HOW TO CHOOSE THE RIGHT DATA SOURCE
Marketing
Collecting data from multiple touchpoints and using different approaches yields more holistic results. The future of insights is being able to data into one insight ecosystem, to better evaluate consumers. In medieval times people sought a universal elixir. They failed, just as modern insights pr...
HOW TV OPENING TITLES GOT TO BE SO GOOD
Design
A SHARPLY DRESSED silhouette plummets through a canyon of advertisements. A troubled man chomps on a cigar as he drives along the New Jersey Turnpike. Gauzy portraits of broken, poisoned people overlay images of the polluted landscape they call home. You've probably heard television is in something ...
WILL AI END MARKET RESEARCH OR LEAD IT TO NEW HEIGHTS?
Marketing
Artificial Intelligence has consistently remained the most talked about topic in the Insights Industry. The future of market research is contingent on the perseverance of hard skills despite the streamlining of processes through machine learning. The market research scene hasn’t changed much in...
WHAT IS A VARIABLE FONT?
Design
Variable fonts are single font files that include an entire font family, allowing for many different variations in style without the need to use a separate file for each. How Are Variable Fonts Different To Static Fonts? Normally, a typeface, such as Arial, has many fo...