There are various types of out of home advertising (OOH) and these continue to grow as more street furniture and open spaces become available. However the value for money and effectiveness of mobile billboards outweighs any other form of OOH ads.

With mobile billboards the main rule is that ‘the larger, the better’ and for this reason bus advertising and advertising on large trucks and trailers overshadows all other forms of mobile billboards.

Why is it so successful?

1. Unavoidable

When in traffic or on the road, a large mobile advert going past is hard to ignore and even if you are not actually focusing on it, subliminally the message is still received.

2. Targeted

By choosing the specific area or region you want to target and ensuring that your mobile advert goes past these areas, you are continually directing your advertising at the audience you are after.

3. Reach larger audiences

The fact that it moves around as is not static also contributes to a larger catchment in your focus area.

4. Focused

Unlike advertising online on websites or social media, where your audience is bombarded with many other messages, a large mobile advert draws focus and is not competing over other advertising noise.

5. Gripping

The large available area for advertising allows for impactful artwork and the long and repeat display of your advert makes it engaging and creates talkability.

If you have never tried it we suggest you give it a go.