News
Here you can find some of the latest developments in the various industries and sectors that we are involved in.
THICK DATA: THE NETFLIX CASE (‘THICK DATA’ SERIES PART 2)
Marketing
Across the world today, most consumers who benefit from consistent and unrestricted access to the internet are familiar with Netflix as a global media-services provider. Broadly, the Netflix service provides subscribers with the utility and practicality of ‘streaming’ films, shows, and documen...
A CASE FOR ‘THICK DATA’ OVER ‘BIG DATA’ (SERIES): PART 1
Marketing
Over recent years, major brands, companies, and even state agencies have dedicated a great deal of resources to the acquisition, analysis, and systematic interpretation of so-called ‘Big Data’. Essentially, Big Data implies large volumes of numerical data that correspond to variables such as h...
A PEEK INTO THE FASCINATING WORLD OF ADVERTISING
Design
ADVERTISING isn’t a science. It’s a persuasion. And persuasion is an ART. Welcome to the world of advertising and communication. Some of the most intelligent, creative, hard working and also very accommodating people live in it. Advertising has im...
HOW THE GOOGLE AND FACEBOOK OUTAGES COULD IMPACT APPLICATION SECURITY
Cyber Crime
With major outages impacting Gmail, YouTube, Facebook and Instagram recently, consumers are right to be concerned over the security of their private data. While details of these outages haven’t yet been published – a situation I sincerely hope Alphabet and Facebook correct – the implications o...
5 REASONS FOR CHOOSING MOBILE BILLBOARDS
Transit Advertising
There are various types of out of home advertising (OOH) and these continue to grow as more street furniture and open spaces become available. However the value for money and effectiveness of mobile billboards outweighs any other form of OOH ads. With mobile billboards the main rule is ...